Apple is gearing up to unveil its next-generation smartphones, with the iPhone 17 series expected to go official next month. The tech giant is likely to host a dedicated launch event in September, where it will introduce the new lineup, which is rumored to include four models: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max.
While Apple has yet to confirm the exact date, multiple reports and past patterns provide strong clues about when the event may take place.
When Will Apple Announce the iPhone 17 Launch Event?
According to several sources, including Bloomberg’s Mark Gurman, the iPhone 17 event is likely to be held on September 9. Gurman suggested that Apple’s keynote could occur between September 8 and September 12, aligning with Apple’s tradition of holding events shortly after Labor Day and often on a Tuesday — which makes September 9 a highly probable date.
Historically, Apple announces its September events about two weeks in advance. For instance:
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In 2022, Apple revealed the iPhone 14 launch event on August 24, with the event taking place on September 7.
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In 2023, the iPhone 15 event was announced on August 29, and the launch followed on September 12.
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Last year, the iPhone 16 series launch was announced on August 26, and the event occurred on September 9.
If Apple sticks to this pattern, and if the iPhone 17 event is indeed on September 9, we can expect the official event announcement around August 26.
iPhone 17 Pre-Orders and Sales Timeline (Expected)
Based on previous years, pre-orders for the iPhone 17 series are expected to begin on September 12, three days after the event. The devices will likely go on sale on September 19, with shipping for pre-orders starting the same day.
What Else to Expect?
Adding to the excitement, a video recently surfaced online showcasing the iPhone 17 Air in a new Sky Blue colorway, giving fans a glimpse at what's coming. Meanwhile, ongoing sales such as the Vijay Sales Freedom Sale are offering discounts on older models like the iPhone 16 Pro Max, as retailers prepare for the new arrivals.
Final Thoughts
While all of this is based on Apple’s previous launch timelines and insider reports, the information remains speculative until confirmed by the company. With the expected announcement date just weeks away, fans won’t have to wait long to get official details about the iPhone 17 series launch.
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